Halycon Group Generate an Additional €15,000 Per Month with Targeted Google Ads
Increasing revenue through Google Advertising in the commercial cleaning sector.
Advertising
The Challenge
Halycon Group sought to improve its online marketing efficiency and increase revenue through Google Ads. Their existing approach wasn’t delivering the expected results, and they needed a data-driven strategy to optimize conversions while ensuring a strong return on investment.
Our Process
Step One: Building High-Converting Landing Pages
We developed specialized landing pages designed to maximize conversions. Each page was optimized for clarity, engagement, and user experience, ensuring that visitors were guided toward taking action.
Step Two: A/B Testing for Continuous Improvement
To ensure peak performance, we conducted A/B testing on critical page elements—headlines, calls-to-action, layouts, and messaging. By continuously testing and refining, we identified the best-performing variations that drove the highest conversion rates.
Step Three: Implementing Highly Targeted Google Ads
We launched a highly targeted Google Ads campaign, leveraging intent-driven search marketing and precise audience segmentation. By optimizing ad copy, keyword selection, and bidding strategies, we maximized ad spend efficiency and ensured we reached the right customers at the right time.
The Results
- €12 return for every €1 spent – Our optimized approach significantly improved ad spend efficiency.
- €15,000 in additional monthly revenue – Improved conversion rates and audience targeting led to a direct increase in revenue.
- Sustained growth and scalability – Ongoing refinements continue to enhance performance and drive long-term success.
Conclusion
By combining conversion-focused landing pages, A/B testing, and highly targeted Google Ads, Convertly helped Halycon Group achieve significant revenue growth and a strong return on investment. This case study is a testament to how a data-driven digital strategy can transform business outcomes.
