The Challenge
Village Vets wanted to improve their digital presence, make it easier for clients to book appointments, and increase revenue. Their old website and ad strategy weren’t delivering the results they needed, so they turned to Convertly for a more strategic, data-led approach.
Our Approach
1. Website Built for Conversions
We designed and developed a modern, easy-to-use website focused on helping users book appointments quickly. It featured simple navigation, a mobile-friendly layout, and clear calls-to-action throughout.
2. Custom Website Booking Flow
A custom booking flow guided users through selecting the right service and location, making the process easy to use and helping more visitors complete their bookings.
3. Ongoing Optimisation with A/B Testing & Heat Mapping
To make sure the site performed at its best, we tracked how users interacted with key pages and tested different layouts, buttons, and booking forms. This helped us fine-tune the experience and increase engagement over time.
4. A Targeted Google Ads Campaign
Alongside the new website, we ran a tailored advertising campaign to reach pet owners actively looking for veterinary care. The ads were carefully targeted and continuously refined to get the best return from the budget.
The Results
The new website and advertising strategy led to a significant increase in online bookings and client engagement. The business saw stronger performance across both paid and organic channels, with more qualified leads and improved efficiency.
Conclusion
By combining a streamlined website with targeted advertising and smart optimisation, Convertly helped Village Vets turn their digital presence into a powerful tool for growth.
