Overview
Just Cats, a veterinary clinic dedicated solely to feline care, partnered with Convertly to improve their website. Their goal was simple: attract more clients and make it easier for people to book appointments online.
The Challenge
The existing website wasn’t doing its job. It was slow, hard to navigate, and didn’t make it clear how to book — meaning potential customers were dropping off before taking action.
Our Approach
1. Discovery
We started by reviewing the current site to understand where people were getting stuck. We found common issues like unclear menus, missing calls-to-action, and slow load times.
2. Design & Structure
We designed a clean, easy-to-navigate website that made it simple for visitors to find what they needed and book an appointment. Clear calls-to-action were added throughout to guide users every step of the way.
3. Build & Optimise
The site was built to load quickly and work seamlessly across all devices. With over half of web traffic now coming from mobile, fast, responsive design was key to keeping visitors engaged and reducing drop-off.
The Results
A significant increase in online bookings
A smoother experience for visitors
Improved site speed and visibility on Google
Conclusion
With a clearer, faster, and more user-friendly website, Just Cats now sees more engagement and more clients booking online. Convertly helped turn their website into a real asset for their business.
